The biggest watch hype in decades
When Swatch and Omega announced the MoonSwatch in March 2022, many thought: Just another marketing stunt. Then the stores opened – and thousands camped overnight in the cold.
What is the MoonSwatch?
The MoonSwatch is a tribute to the legendary Omega Speedmaster "Moonwatch" – but crafted from Bioceramic and available for 260 euros. A sports watch for the masses.
11 planets, one concept:
Each MoonSwatch model is named after a planet in our solar system – from "Mission to the Moon" to "Mission to Saturn".
Why is it so popular?
- Affordability – 260€ for a piece of watch history
- Design – unmistakable Speedmaster DNA
- Scarcity – initially only available in stores, no online orders
- Community – an entire fan culture emerged overnight
Is it worth buying today?
The first MoonSwatch models were traded on eBay for 1,000€+. Today they are easier to get – but still highly coveted collector's items.
"The MoonSwatch proved that watches can be art and a mass-market product at the same time."
